hello.

I'm Deepa, a User Experience Designer and AI Product Builder with 8+ years of experience - primarily as the first designer in B2B SaaS startups, driving 0-to-1 and 1-10 product design.

Passionately curious by nature, I love analyzing how people interact with digital products. My expertise spans user research, UI design, and, more recently, product building with AI - crafting data-driven, functional, and intuitive web and mobile experiences.

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Full-Stack Side Projects built with AI Tools

AUDIO FORMS

Leveraging AI to convert voice responses into text, analyze sentiments, and extract insights — all through audio-based forms & surveys

Ideation + PRD, UX/UI Design, Website Design, Full-stack Development using AI tools (incl. User Authentication, API Integrations), Product Demo Video Creation

AI Ad Generator

All-in-one platform for creating engaging content, optimizing SEO, and managing digital marketing campaigns with the power of AI.

Ideation + PRD, UX/UI Design, Website Design, Full-stack Development using AI tools (incl. User Authentication, API Integrations)

Featured Work (UX Research + UI Design)

REFERRAL ROCK

Simplify the onboarding process of a SaaS product to maximize usability and make the reward rules setup more 'self-serving'

UX Research, Wireframes + Prototypes, UI Design, Design System

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LEASEABSTRACT AI

Design a lease abstraction platform for managing lease documents and extracting key information from them, making it easier for the users to summarize their lease agreements

zero-to-one design, UX Research, Wireframes + Prototypes, UI Design, Design System

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SMARTERQUEUE

How might we enable social media marketers to manage message responses across multiple social media platforms (such as Facebook and Twitter)?

NEW (Zero-to-one) FEATURE design, secondary research, Wireframes, UI Design

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townscript

Create a minimum viable product (MVP) of a mobile app tailored for event organizers, which allows them to conveniently track and manage event registrations while on-the-go.

Zero-to-one MOBILE app DESIGN, GENERATIVE research, PROTOTYPES, UI Design

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